Dr Brian McCauley is a post doctoral researcher with the Media, Management and Transformation Centre at Jönköping International Business School in Sweden. He is also Vice Chairperson of the Esports Research Network.
About Brian
Brian is a researcher with an international history of working in the higher education industry. Brian is currently engaging with industry to develop practical business research in esports and the game development industry, and the ever evolving events that continue to reshape how we think about the role of play in our lives.
Key words
Online communities, Social network analysis, Collaboration, Gaming, Serious games, Video games, Social networking, Game-based learning, Marketing communication, Consumer behaviour